This morning, ETTGpro hit 500 readers! And our last issue had an open rate of OVER 39%! (That’s at least 3x the national average.) What does this mean? You are reading, and recommending this newsletter to your friends. Thank you, thank you, thank you! And if you’re a business that seeks to reach green industry professionals in upstate New York, it’s a no-brainer: You should be advertising.
- There is a great story this month in The American Gardener about how plant hunters “target ‘sister regions’—parts of the world with similar climates and soils.” Interestingly, you can’t just follow along latitudinal lines; it’s a little more complex than that. I can’t link to the story here, because you have to be a member of the American Horticultural Society to read it online, so I will take this opportunity to suggest that, if you haven’t already, you join. In addition to the great magazine, the seed exchange, and the good that the AHS does, there’s another not-too-well-known perk, and that is reciprocal admission. If you visit just a few gardens this year, you’ll have paid for your membership.
- Terra Nova Nurseries announced that tags are now free with every order, and have QR codes.
- The Cornell Cooperative Extension’s Finger Lakes Grape Program and Finger Lakes Community College are starting up a 2.5 acre teaching winery in Yates County. And the USDA has awarded close to 400K in grants to three wineries in WNY. That money will be used for marketing and developing new product lines.
- “Study Finds More than Half of All Known Plant Specimens Collected by Only Two Percent of World’s Plant Collectors” Interesting read if you’ve got a minute.
- This is sort of frightening. There have been massive tree die-offs as of late, according to this story in the Today’s Garden Center. Causes include bark beetle infestations, oak wilt, and pine blight. (The story doesn’t even mention the emerald ash borer.) It is also noted that bigger trees are dying at a faster clip than smaller, young ones.
- Now that I know Pat Cullina is speaking at the Designing with Native Plants Symposium, I’m even more bummed I’m not going to be there. All upstate NY pro horticulture education must take place in the same week, apparently. Anyway… Pat is great. Sign up. It’s not sold out yet.
- Did you know there was something called IPM Essen, which is the biggest floriculture trade show in the world, and takes place in Germany? I didn’t. It looks amazing, and here is a round up from Grower Talks. Also from IPM Essen…
- Oh, Europe. Selling plants whose flower color is a “surprise” does not seem to me like it will fly in the US. This is one of the goofier ideas I’ve heard lately. From Greenhouse Grower. Also, not going away are dye-infused plants, the Hello Kitty brand and minis.
- Via the twitter account of @gardenhistory, this is just a great little story about England’s National Trust. If you have visited some of these gardens you will enjoy it. I had to pull this quote because it made me giggle: “For Sissinghurst’s new early opening day those lesbians need to wear galoshes.”
- Via @batesnursery: Drought tolerance in crops comes one step closer. It’s down the road, but it will have an impact on our biz, eventually.
- New biological insecticide ready for US market. Via Greenhouse Management.
- From American Nurseryman: For a successful business growing natives, concentrate on strong, healthy root systems.
- There will be a Cornell Floriculture open house March 19.
- I leave you with with some pretty pictures of grass.
Thanks as always for reading. You rock!
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